0452-2530070 0452-2530070
Undergraduate Program



To develop a centre to impart innovative training in Visual Media, emphasizing alternative perspectives and aesthetic presentation of local realities using global media strategies.


  •  To provide a broad spectrum of visual media to enable students make meaningful career choices.
  • To train students towards better understanding of media by sharpening their creativity.
  • To facilitate use of alternative media to bring positive changes in society
  • To bring down the gap between the academia and media industry.


  •  To train students in meaningful use of visual media
  • To explore for alternative perspectives within visual media in a globalizing context.
  • To train students to understand the loss of cultural identities in contemporary visual media and enable them to revive those identities by responsibly using the visual media.
  • To sharpen the creative capacities in students to function at various fields in visual media.
  • To introduce to students the various genres and branches in the visual media so as to enable them to locate the ultimate possibilities to creatively engage the visual media.
  • To help students to understand the socio-political dimensions of visual media without diluting it with too much of aesthetics.
  • To help students to understand the meaningful relationships between art and craft and technology so as to enable them to become globally recognized media professionals

Department Contact Info

Fine Arts – Visual Communication

Madurai – 625002,
Tamilnadu India.

0452 – 2530070,

0452 – 2530967   – (Ext) 375

Mon – Fri 9:00A.M. – 5:00P.M.

Social Info

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