VISION & MISSION

To develop a centre to impart innovative training in Visual Media, emphasizing alternative perspectives and aesthetic presentation of local realities using global media strategies.

•  To provide a broad spectrum of visual media to enable students make meaningful career choices.
• To train students towards better understanding of media by sharpening their creativity.
• To facilitate use of alternative media to bring positive changes in society
• To bring down the gap between the academia and media industry.

•  To train students in meaningful use of visual media
• To explore for alternative perspectives within visual media in a globalizing context.
• To train students to understand the loss of cultural identities in contemporary visual media and enable them to revive those identities by responsibly using the visual media.
• To sharpen the creative capacities in students to function at various fields in visual media.
• To introduce to students the various genres and branches in the visual media so as to enable them to locate the ultimate possibilities to creatively engage the visual media.
• To help students to understand the socio-political dimensions of visual media without diluting it with too much of aesthetics.
• To help students to understand the meaningful relationships between art and craft and technology so as to enable them to become globally recognized media professionals